the importance of the export research 出口研究的重要性
a: the environment varies greatly because of differences in language, customs and traditions.
b: yes. this gap can be filled by export market research before exporting.
a: but the importance of the export research is often neglected by the manages.
b: that's right. they do not appreciate its value and consider it to be a luxury.
a: therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
b: exactly.
重点讲解：
vary vi. 变化，不同
appreciate vt. 认识
penetrate vt. 穿透，渗透
“this gap can be filled.”的意思是“差距可以消除。” 例如：the generation gap can be filled by communication. 代沟可以通过交流消除。
汉语译文：
a: 由于语言、习惯和传统的不同，出口环境也会有很大的差别。
b: 是啊，出口前对出口市场的研究从某种程度上可以弥补这种差异。